What languages can you speak?

Gema speaks native Spanish with a Castilian accent, and fluent English with a neutral to American accent. Jay speaks native English with a northern British accent.

What is UGC?

User-generated content (UGC) refers to any content created by users of a product or service that is shared on social media or other online platforms. This can include anything from reviews and comments to photos and videos.

What is the difference between UGC and Influencer Marketing?

While influencer marketing involves collaborating with individuals who have a large following on social media to promote a brand or product to their followers, UGC is created by the users themselves, to be shared in the brand’s social media channels. UGC is often seen as more authentic and trustworthy than influencer marketing, as it comes from real people who have actually used the product or service. It is the brand that uses the content in their own platforms as organic content to create an engaged community from their following, or run it as an ad on different social media channels to generate leads and conversions.

Why would someone choose UGC?

One of the biggest benefits of UGC is its cost-effectiveness compared to traditional marketing methods. In fact, according to a study by Stackla, user-generated content can generate 6.9x higher engagement than brand-generated content, at only 1/10th the cost. Another study by Social Media Today found that incorporating UGC into an ad campaign can increase click-through rates by 300%, reduce cost-per-click by 50%, and decrease cost-per-acquisition by 50% as well. By leveraging the power of UGC, brands can create more authentic and engaging content for their audiences while also saving money on marketing expenses.

Not only this, but unlike traditional marketing techniques that rely on one-way communication, UGC is all about building a community and fostering engagement. UGC allows brands to create authentic and relatable content that resonates with their target audience, making it more likely to be shared and engaged with. With UGC, brands can tap into the power of their customers and leverage their experiences and opinions to create valuable and compelling content that is more likely to influence purchasing decisions. UGC is cost-effective, scalable, and can provide brands with a continuous stream of fresh and relevant content.

What are examples of User Generated Content videos?

• Storytelling Campaign: A storytelling campaign is a type of UGC where brands invite their customers to share their stories and experiences with their products or services. It can be done through various channels like social media, email, or the brand's website. This type of content is great for building brand awareness and creating an emotional connection with your audience.

• Limited-time offer video: A limited-time offer video is a type of UGC that promotes a time-sensitive offer, sale, or promotion. This type of content is ideal for creating a sense of urgency and encouraging customers to take action quickly.

• Customer Testimonials: Customer testimonials are a type of UGC where customers share their positive experiences with a product or service. This type of content is great for building trust and credibility with potential customers.

• Product/Service Reviews: Similar to customer testimonials, product/service reviews are a type of UGC where customers share their opinions and feedback on a specific product or service. This type of content is great for providing valuable insights to potential customers and improving the overall customer experience.

• Explainer Videos: Explainer videos are a type of UGC that explains how a product or service works or how to use it. This type of content is great for educating customers and reducing any confusion or uncertainty they may have.

• Promotional Videos: Promotional videos are a type of UGC that promotes a product or service in a creative and engaging way. This type of content is great for generating interest and driving sales.

• Product Focused Campaigns: Product-focused campaigns are a type of UGC that highlight the features and benefits of a specific product or service. This type of content is great for showcasing your offerings and encouraging customers to make a purchase.

• Satisfying/aesthetic content: UGC in the form of satisfying or aesthetic content can be a great way to engage your audience and showcase your brand in a unique way. This type of content can take many forms, including photos, videos, and GIFs, and can be shared across various platforms to increase brand awareness and engagement.